LegalRankings.com · Print Spec

Attorney Ranking Bifold

A hand-delivered A7 bifold. Folded panel 5″×7″; opens to a 10″×7″ spread. Built on the LegalRankings system, dialed up for a piece someone holds in their hands.

96 dpi · 1in = 96px 2 sheets · double-sided · 1 fold Merge-field template
Reading this spec {{merge field}} filled per attorney at print 2,704 red figures are dynamic numbers attorney-supplied ranking visual
Front cover — three directions 5″ × 7″ · pick one
LegalRankings.com
SCAN TO CLAIM
Personal briefing — prepared for
{{Attorney Name}}

Your rankings.

vs 2,704 other attorneys in {{Region}}.
FIG. 01 — RANKING VISUAL
Attorney ranking chart — supplied per recipient
A · EDITORIALheadline-led, visual on the bottom half
FIG. 01 — RANKING VISUAL
LegalRankings.com
Ranked against
2,704
other {{Practice Area}} attorneys. See exactly where you stand.
Scan to see
your rank
{{Attorney Name}}
B · NUMBER-FORWARDvisual on top, the count is the hero
LegalRankings.com
Personal briefing for {{Attorney Name}}

Your rankings
just arrived.

Your position
#{{Rank}} / 2,704
{{Percentile}}th percentile among {{Practice Area}} attorneys
SCAN
Scan to open your full profile
FIG. 01 — RANKING VISUAL
C · POSITION CARDleads with rank #, visual footer
Cover B · Number-Forward — 4 ways original + 3 variations · the count is the hero
FIG. 01 — RANKING VISUAL
LegalRankings.com
Ranked against
2,704
other {{Practice Area}} attorneys. See exactly where you stand.
Scan to see
your rank
{{Attorney Name}}
B · ORIGINAL

The reference, reproduced faithfully. Visual on the top half, the field size dropped in as a 96px red number with the yellow scan chip anchoring the corner.

· Red 2,704 is the hero
· Yellow scan chip = the action
· Visual lives in the rounded top card
FIG. 01 — RANKING VISUAL
LegalRankings.com
You ranked against
2,704
other {{Practice Area}} attorneys.
Scan to claim
your rank
VAR 1 · HIGHLIGHTER

Number drops to ink black with a yellow highlighter swipe — feels marked-up by hand. The scan moves into a full-width red action bar across the foot.

· Ink number, yellow highlight = annotated feel
· Red CTA bar makes the scan unmissable
· Warmer, more “here’s your number”
LegalRankings.com
Ranked against
2,704
attorneys in your market.
You’re one of them — and we measured every {{Practice Area}} name in {{Region}}.
See where
you landed
{{Attorney Name}}
VAR 2 · INK HERO

The most dramatic. The number reverses out of the black ink band in bright red — the data point is the visual. Paper foot carries the context and scan.

· Ink band + reversed red = premium, loud
· Uses the system’s dark-theme red #E51F26
· Best if the chart rides the inside instead
FIG. 01 — RANKING VISUAL
LegalRankings.com
Your standing
#{{Rank}} / 2,704
{{Percentile}}th percentile among {{Practice Area}} attorneys.
Scan for the
full picture
{{Attorney Name}}
VAR 3 · RANK + FIELD

Pairs the personal rank with the field size — #{{Rank}} / 2,704 — so it’s about them, not just the crowd. Percentile reinforces it.

· Leads with the attorney’s own number
· Count becomes the denominator
· Most flattering / personal framing
Cover C · Position Card — 4 ways lead with the rank · visual fills the lower half
LegalRankings.com
Personal briefing for {{Attorney Name}}

Your rankings
just arrived.

Your position
#{{Rank}} / 2,704
{{Percentile}}th percentile among {{Practice Area}} attorneys
SCAN
Scan to open your full profile
FIG. 01 — RANKING VISUAL
Attorney ranking chart — supplied per recipient
C1 · POSITION CARD

The original, fixed: the visual now fills the whole lower half instead of sitting in a short band with dead space above it.

· Bordered position card up top
· Chart grows to the bottom edge
· Bars scale to fill any height
LegalRankings.com
SCAN
You placed
#{{Rank}}
of 2,704 {{Practice Area}} attorneys — {{Percentile}}th percentile.
FIG. 01 — RANKING VISUAL
Attorney ranking chart — supplied per recipient
C2 · RANK IN HEADLINE

Drops the card and makes #{{Rank}} the headline itself, with the field size and percentile in one line. The chart gets even more room.

· Rank is the hero, not a stat box
· Big chart fills ~60% of the panel
· Cleanest, most confident
LegalRankings.com

Your rankings, {{Attorney Name}}.

FIG. 01 — RANKING VISUAL
Attorney ranking chart — supplied per recipient
Your position
#{{Rank}} / 2,704
{{Percentile}}th percentile · scan to open profile
SCAN
C3 · BADGE OVERLAP

The chart goes nearly full-card and the position card floats on top of it as a badge — the most “dashboard” feel, with real depth.

· Visual fills almost the entire panel
· Rank badge overlaps for layering
· Name pulled into the headline
LegalRankings.com

Your rankings
just arrived.

Your position
#{{Rank}} / 2,704
{{Percentile}}th percentile among {{Practice Area}}
SCAN
FIG. 01 — RANKING VISUAL
Attorney ranking chart — supplied per recipient
C4 · INK POSITION

Same structure as C1 but the position card is reversed onto the black ink band — the rank reads #{{Rank}} in bright red against dark. Premium, with the visual still filling below.

· Ink position card = high contrast
· Dark-theme red #E51F26 + gold percentile
· Chart fills the lower half
Sheet 1 · Outside 10″ × 7″ · prints flat, folds in half · shown with Cover A
FOLD
LegalRankings.com The ranking the profession reads
LegalRankings.com
SCAN TO CLAIM
Personal briefing — prepared for
{{Attorney Name}}

Your rankings.

vs 2,704 other attorneys in {{Region}}.
FIG. 01 — RANKING VISUAL
Attorney ranking chart — supplied per recipient (top or bottom half)
Sheet 2 · Inside 10″ × 7″ · the letter spread
Hand-delivered
Dear {{Attorney Name}},

I didn’t send this by email. I had it placed in your hands — because what’s inside is worth more than another message you’ll never open.

We ranked every {{Practice Area}} attorney in {{Region}}2,704 names — on the signals that actually win clients. Here is where you landed.

Overall rank
#{{Rank}}
Percentile
{{Percentile}}th
Vs last Q
{{Trend}}

That puts you ahead of {{Ahead}} attorneys chasing the same clients you are. Rankings like these shift every quarter — and the ones who climb are simply the ones who watch them.

Scan the code on the cover to open your full profile: your rank by practice area, by metro, and exactly how you’ve moved since last quarter. It takes about as long as reading this letter.

{{client_tag}}.legalrankings.com
Douglas Mallett
Founder · LegalRankings.com
Merge fields & production notes
Fields
{{Attorney Name}}Recipient full name
{{Practice Area}}e.g. Personal Injury
{{Region}}Metro / state
{{Peers}}Count ranked against · 2,704
{{Rank}}Overall position
{{Percentile}}Top-percentile figure
{{Ahead}}Attorneys ranked below
{{Trend}}Spots moved vs last quarter
{{client_tag}}QR subdomain slug
Print & build notes
  • Two sheets, printed double-sided on one leaf, folded once down the center. Sheet 1 outside = back + front; Sheet 2 inside = the letter.
  • Trim 5″×7″ per panel, 10″×7″ flat. No bleed — keep art ≥0.25″ off the trim and fold.
  • The FIG. 01 zone is a swap slot — drop the attorney’s ranking chart into the top or bottom half.
  • QR is a styled placeholder; encode {{client_tag}}.legalrankings.com at production.
  • Print this page to export the two sheets clean (spec chrome drops automatically).